KARACHI: The incidence of breast cancer is increasing in the developing world due to an increase in life expectancy, increase in urbanization and adoption of western lifestyles, experts discussed on occasion of “Pink Ribbon Day” on Tuesday.
Shaniera Akram highlighted the importance of women getting themselves checked for breast cancer with an interesting tweet on Monday that certainly grabbed attention.
Generation, a Pakistani clothing brand, came up with an innovative campaign on Breast Cancer Awareness. The video, however, became controversial on social media.
KARACHI: An estimated 40,000 women die annually from Breast Cancer in Pakistan, experts stressed recently as the metropolitan observes the month of awareness to prevent the growing disease.
This Thursday, Minar-e-Pakistan was illuminated with pink light to raise awareness about breast cancer. The event was part of the PINKtober campaign organised by Pink Ribbon.