EBM Launches Repositioning Campaign For Peek Freans Sooper
Peek Freans Sooper, Pakistan’s top-selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).
The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.
“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new repositioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become is also a simple everyday joy!”
The 360-degree Campaign for Peek Freans Sooper has been launched nationwide and can be seen on all media platforms.
To watch the TVCs, please click on the following Facebook links:
EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.